For a quarter of a century, Ibrahim Muratović has been searching for inspiring sports stories, interesting personalities and intriguing topics. After gaining extensive experience working for the Public TV Service of Bosnia and Herzegovina and covering major global sporting events, Ibrahim joined Al Jazeera Balkans as a sports reporter and news presenter, in 2011, when it was established. The Channel was known to present verified, accurate and objective information. Among all its various coverage, the Channel focused on sports in the Balkans, promoting young talented athletes and improving both their living and training conditions. It has collaborated with the biggest sports stars and created television and online content for the most important events, such as the Olympic Games, World and European Championships, in which Ibrahim partook and the audience enjoyed.