AJ+ has launched a new digital experience on Apple TV. This marks its first step in making content available through an app on the big screen as it has been focused solely on native mobile and social distribution of content to-date.
The new tvOS App allows users to consume and engage with AJ+ content and features a unique emoji reactions feature that replaces the classic star rating system used by many publishers. This not only allows users to express themselves more emotively but is also channeled back to the newsroom to allow producers to gauge how the content is performing with the audience.
With just over a year since its inception in September 2014, AJ+ has built a unique and captivating content catalogue in the news and information space with innovative formats of video centric content. The AJ+ team has and will be curating content specifically for Apple TV audiences.
Dima Khatib, Managing Director of AJ+, said: “Innovative storytelling and reporting about stories that matter in formats that appeal to our audience as well as distributing this content natively to our audience has always been a key pillar of our strategy.
We definitely are leading with our mobile first approach for news and hope to take the lessons learned over to the big screen. Watch this space as we figure out how to bring content engagement back to people’s living rooms.”
AJ+ is a network of digital properties owned by the Al Jazeera Media Network producing and distributing content natively for digital audiences. It operates in 3 languages, English, Arabic and Spanish (Español) with over 2 billion cumulative views online.
How to download apps:
· Follow Al Jazeera PR on Twitter and Facebook
· Follow AJ+ English on Twitter and Facebook