Skip to main content
  • English
  • العربية
  •  
  •  
Home Al Jazeera Media Network

A truly global network

play

Live

Main navigation

  • Who We Are
    • Our Story
    • Vision
    • Mission
    • Values
    • Our Journey
    • Virtual Tour
    • Code of Ethics
    • Editorial Standards
    • Code of Conduct
  • Leadership
  • Our Network
  • Faces
    • Arabic
    • English
    • Mubasher
    • Balkans
  • Awards
  • Events
  • Press Releases
  • More
    • Publications
    • Videos
    • FAQ
    • Press Kit
play

Live

Al Jazeera wins prestigious Red Dot award for design

Published on: 07 Nov 2015
  • Share
  • facebook
  • twitter
  • WhatsApp

The “Hear the Human Story” marketing campaign for Al Jazeera English has been awarded with a Red Dot “Best of the Best” prize in communication design. A Red Dot is internationally recognized as a symbol for design excellence, and has been given out each year in Germany since 1955.

“Hear the Human Story” was Al Jazeera English’s first global brand campaign. Conceptualized by Memac Ogilvy, the campaign positioned the channel as one that listens and tells the stories of those who are often under-reported and neglected by media. The channel’s commitment and focus on humanity in their reporting has been extremely popular and well received, increasing viewership and campaign recall in key priority markets.

The main brand film for the campaign, which featured the Gulabi Gang fighting for women’s rights in India, also received a Red Dot from the jury.

The international Red Dot jury chose the 82 best entries of the year from a total of 7,451 submissions from over 53 countries. The winners were announced on the 6th of November at the Museum of Communications in Berlin. The campaign will now feature in a Red Dot exhibition which will tour the world.

Commenting on receiving the award, Al Jazeera’s Executive Director for Global Brand and Communications Abdulla AlNajjar said:

“At Al Jazeera we believe that everyone has a story worth hearing and so every day we produce compelling emotional stories of people no matter who or where they are. The campaign therefore had to be very special to represent these human stories and the strength of the human spirit and I’m really pleased that it rose to the challenge, shattered our expectations and delighted everyone with its imagery and message.”

Launched on 3rd November 2014, the campaign ran in 12 countries over six weeks. It encompassed a short film, TV ads, press, poster and digital legs, as well as interactive photographic exhibition in London. True to the theme, each piece of work in the campaign tells a different human story.

The Best of the Best Red Dot and the Red Dot are only the latest awards that the “Hear the Human Story” campaign has received. It also this year picked up one silver and two bronze awards at the Dubai Lynx, and a Bronze Pencil and two merits from the One Show.

 

PRESS RELEASES

Peabody awards two exclusive Al Jazeera documentaries on Gaza war carnage
Al Jazeera English wins two Overseas Press Club awards
Al Jazeera English’s Fault Lines Investigates Israeli Military Shootings of Children in Gaza
Al Jazeera strongly condemns the assassination of its correspondent in Gaza Hossam Shabat
Al Jazeera Arabic’s channel on YouTube surpasses 20 million subscribers
Al Jazeera English's Gaza investigative film by Fault Lines receives prestigious RTS Award
Former Sri Lankan President Ranil Wickremesinghe on recent election loss, Easter bombing investigations, and prosecution of the Rajapaksa family
Al Jazeera Documentary Industry Days opens submissions for 4th edition
Al Jazeera English ‘Head to Head’ interview with Kimani Ichung’wah, the Majority leader of the Kenyan National Assembly
Al Jazeera Media Institute Partners with the University of Aberdeen on a Master's Programme
‘The Palestine Laboratory’ exposes Israel’s export of unique systems of control and surveillance technology around the world
Al Jazeera condemns in the strongest terms the arrest of Mohamad Atrash by the Palestinian Authority and calls for his immediate release
  • Load More

About

  • About Us
  • Code of Ethics
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Cookie preferences
  • Work for us

Connect

  • Contact Us
  • Advertise with us
  • Apps
  • Channel Finder
  • TV Schedule
  • Podcasts
  • Submit a Tip

Our Channels

  • Al Jazeera Arabic
  • Al Jazeera English
  • Al Jazeera Investigative Unit
  • Al Jazeera Mubasher
  • Al Jazeera Documentary
  • Al Jazeera Balkans
  • AJ +

Our Network

  • Al Jazeera Center for Studies
  • Al Jazeera Media Institute
  • Learn Arabic
  • Al Jazeera Center for Public Liberties & Human Rights
  • Al Jazeera Forum
  • Al Jazeera Hotel Partners
 

© 2025 Al Jazeera Media Network.